The one thing that I find very interesting about this list is "The Blair Witch Project." I never thought of that as a social media campaign. For a film that was released in the late 1990s it was way ahead of its time. If you want to know how this film was really a social media phenomenon, click here.
Forbes list of the 20 best-ever social media campaigns:
“The Blair Witch Project”
Blendtec: ill It Blend?
Old Spice: “Smell Like a Man, Man.”
Burger King: “Subservient Chicken”
Pepsi Refresh
VW: “Fun Theory”
OfficeMax: “Elf Yourself”
Evian: “Roller Babies
Ikea: “Facebook Showroom”
Hotmail
Whopper Sacrifice
Target: “Bullseye Gives”
Vitaminwater
Smirnoff: “Tea Par-tay”
The Dark Knight: Why So Serious?
Quicksilver: “Dynamic Surfing”
Cadbury: Gorilla
BMW: “1 Series Graffit Contest”
Bing/Farmville
CareerBuilder: Monk-e-Mail
I do not know how I missed the "Roller Babies"commercials. How adorable! I think these advertisements are creative and align perfectly with their "Live Young" slogan. This is a great list of social media successes; thanks for sharing Liz!
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